PSL Sponsors 2026 –  List of All PSL & Team Sponsors

The PSL 2026 Sponsors and Partners list has been officially finalized, with HBL remarkably retaining the title sponsorship for the 11th and 12th editions. The landmark deal solidifies HBL’s decade-long association with the PSL, ensuring the tournament remains officially known as HBL PSL 11.

With the addition of two new franchises, Sialkot Stallionz and Hyderabad Kingsmen, the sponsorship pool has expanded to include major real estate and tech giants. All partners are now in place ahead of the season kickoff on March 26, 2026, marking a new era of commercial growth for Pakistan’s premier cricket brand.

Also Check: PSL Auction 2026

PSL 11 Title Sponsor

HBL remains the cornerstone of the league, having served as the title sponsor since 2015. This longstanding partnership highlights the HBL commitment to fostering cricket in Pakistan through the HBL PSL brand.

In a record breaking deal, HBL exercised its right to match the fair market value to extend its association until 2027. This renewal reflects HBL enduring trust in the league, which continues to be a platform for discovering national and international stars.

PSL 2026 Sponsors and Partners

The PSL 2026 Sponsors and Partners landscape features a mix of long term legacy brands and new digital first companies. The league’s commercial value has seen a 505% increase in title sponsorship value since its inception, attracting top-tier global and local entities.

Partner Category	Official Sponsor
Title Sponsor	HBL
Digital Streaming Partner	Walee / Myco
Snack Partner	KFC / Kurkure
C-commerce Partner	Foodpanda
Strategic Partner	Jazz

PSL 2026 Major Sponsors

HBL remains the cornerstone of the league, having served as the title sponsor since 2015. Their commitment continues to enable the growth of cricket in Pakistan, especially as the league expands to an eight team format this year.

Global brands like KFC and Cadbury have also renewed their partnerships, with Cadbury focusing on social impact through their girl focused cricket scholarship programs. Walee and Myco lead digital expansion, ensuring fans can access live matches seamlessly across all modern platforms.

PSL 11 Franchise Sponsors

The franchise sponsorship market has seen record breaking activity this season due to the entry of Sialkot and Hyderabad. Each team has secured a variety of partners ranging from airlines and tech firms to local hygiene and food brands.

Multan Sultans Team Sponsors

Multan Sultans continue to boast a diverse portfolio of partners, with Pepsi remaining their iconic title sponsor. The team has maintained strong ties with industrial and media giants to support their campaign in PSL 11.

Also Check: Multans Sultans Auction

Category	Sponsor Name
Title Sponsor	Pepsi
Empowering Partner	Fatima Fertilizer
Hygiene Partner	HiClean
Media Partner	Urdu Point
Mobile Partner	Mercantile Pakistan

Peshawar Zalmi Team Sponsors

Peshawar Zalmi, led by the Yellow Storm branding, has a high profile list of international and local partners. Haier continues its long-standing role as the title sponsor, appearing prominently on the team’s match kits.

Category	Sponsor Name
Title Sponsor	Haier
Airline Partner	Turkish Airlines
Smartphone Partner	OPPO
Food Partner	McDonald’s
TV Partner	TCL

Islamabad United Team Sponsors

Islamabad United has focused on Power and Sustainability partners for the 2026 season. Sabroso remains their primary title sponsor, while they continue to work with CSR partners like The Citizens Foundation.

Category	Sponsor Name
Title Sponsor	Sabroso
Power Partner	Fast Cables
Smartphone Partner	Premier Code
Q-commerce Partner	Foodpanda

Lahore Qalandars Team Sponsors

The defending champions, Lahore Qalandars, have a unique mix of education and fragrance partners alongside their main sports sponsors. B4U Group remains a primary financial supporter for the franchise.

Category	Sponsor Name
Main Sponsor	B4U Group of Companies
Airline Partner	AirSial
Banking Partner	The Bank of Punjab
Esports Partner	PUBG Mobile
Media Partner	Geo News Urdu

Karachi Kings Team Sponsors

Karachi Kings have the most extensive list of titanium and platinum partners, largely driven by the ARY Group’s influence. Pakistan State Oil and Bank Islami are key pillars of their sponsorship structure.

Category	Sponsor Name
Titanium Sponsor	PSO
Platinum Partner	Imtiaz Super Market
Mobile Partner	Vgo Tel
Appliance Partner	Dawlance
Banking Partner	Bank Islami

Quetta Gladiators Team Sponsors

Quetta Gladiators have successfully retained several major corporate sponsors, including Engro and Jubilee Insurance. Zong continues to provide the team with digital and communication support as a primary partner.

Category	Sponsor Name
Telecom Partner	Zong
Official Partner	Engro
Real Estate Partner	BRB Group
Insurance Partner	Jubilee Insurance
Apparel Partner	Edenrobe

Sialkot Stallionz Team Sponsors

As the most expensive franchise in PSL history, the Sialkot Stallionz are backed primarily by their owners, OZ Developers. The team is currently in the process of finalizing its secondary partners ahead of the auction.

Category	Sponsor Name
Title Sponsor / Owner	OZ Developers
Real Estate Partner	OZI Developers

Hyderabad Kingsmen Sponsor

The Hyderabad Kingsmen are owned by the US based FKS Group, which brings international branding expertise to the franchise. They are expected to leverage their Kingsmen brand identity for local partnerships.

Category	Sponsor Name
Owner / Principal Sponsor	FKS Group
Sports Partner	Kingsmen Sports & Enterprise

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